The information problem
Personal insurance, business cover, policy reviews and claims support serve different needs. The website separates those journeys so a visitor can start with a familiar situation rather than needing to understand an internal product catalogue.
The deliverable is a live information and enquiry website. Comparative lead or revenue results have not been measured for this case study.
A service structure people can follow
The live site introduces personal and business insurance separately, then provides relevant service pages. Claims, renewals and policy reviews also have a visible place in the overall narrative, making the relationship beyond the initial purchase easier to understand.
- Personal and business service navigation
- Dedicated insurance information pages
- A visible advisory process and common questions
- Office and contact information in context
More than one route to an enquiry
Visitors can use phone, email, WhatsApp or the enquiry form according to their situation. The form asks for the type of help needed alongside basic contact details, rather than making the visitor write a complete project brief.
The website includes consent choices near the enquiry interaction. The interaction makes the contact choice visible at the point of enquiry.
What to inspect on the live website
Review the navigation on a phone, follow an insurance service to its explanation, and find the contact routes from that page. These are observable aspects of the delivered experience. Business performance should be assessed separately using actual enquiries and validated measurement.